branding & website design. eCommerce. social media.
the brief
Ooh La Label are a creator of amazing sticky labels for the likes of clothing, sports equipment, stationary and instruments. Needing to scale and automate the business to fit their hectic family lifestyles the founders asked Above Digital to replace their existing non-responsive website.
Above Digital carefully scoped the business requirements and built a modern, well-organised responsive eCommerce website that allowed users to custom design their own labels and place orders online, which could be quickly printed and then despatched. The whole website is responsive so it can be accessed equally well on mobile, tablet and desktop devices. We set up hosting and social channel management and put in place a user friendly CMS which Ooh La Label could easily manage themselves. We also optimised their SEO – monitoring the new website performance – and were a safe pair of hands, offering further support when needed.
The resulting website allowed Ooh La Label to maximise efficiency, having more time to focus on growing the business and fulfilling orders, resulting in increased orders and happy customers.
interface design
We place the User Experience at the heart of everything we do. That way we ensure any interface design works well for both the business and end user, directing them from their entry point through to a chosen destination in the quickest and most rewarding way possible! To do this we fully explore all business and user requirements, define the key goals and summarise via page wireframes, which can be made interactive. The whole process is scaleable and focused on providing the right blend of brand design, business requirements, user journey and technology. If we get it right then everyone is happy.
Users can typically be placed into one of two broad categories. Those who know what they want and those who do not. For the ones that do we provide clear and easy to use options focused on their priority tasks. Alternatively for users who want to explore and find their own path, we provide the right guidance to get them from A to whatever B might be, as quickly and simply as possible.
The final Ooh La Label website made the ordering of labels and the printing production process easier to use and more streamline – allowing for an increase in sales.
eCommerce website
social media campaign
digital marketing
PPC / SEO / Email / Social Channel Management
There are a wide range of digital marketing activities on offer so choosing the right ones can be confusing. At Above Digital we talk through your objectives and explore the options available to make sure you take the right path. From search engine optimisation (SEO), social channel management, email marketing or paid Advertising in Facebook, Twitter or running a Google Adwords, Display Ads or re-marketing, it will depend on what you are trying to achieve with your available budget.
To ensure the best results, all campaigns should be reviewed and key learnings defined so that any ongoing activity can be improved. We try to provide the right guidance and support, from the launch of a new product through to extending your brand reach online.
