Blanchflower is a startup ‘artisan concept bakery’ opening in Altrincham, Manchester. In November ’17, Above Digital were tasked with designing and building a website to launch this new space and represent Blanchflower’s elegant British cooking.
In speaking with the restaurant owners and trying their menu it is clear that they show both ambition and a passion for local ingredients. Phil told us that the idea behind Blanchflower is to make as much as possible in house, from breads to beef mince. We took this simple concept and returned with a website design which captures users’ attention with stunning photos and well written posts, serving as living proof of Phil’s commitment to good, “no-frills” food.
To ensure the design was as simplistic and stylish as the cuisine they produce, we focused on simplicity within the page as well as in the subtle animations throughout. This includes the restaurant menu which filters smoothly between Brunch, Lunch, Dinner and Drinks. The end result was an elegant, responsive website that draws a crowd, gives them something to look forward to, and allows them to get right to booking via the OpenTable app. The bespoke build also comes complete with a CMS that allows Blanchflower to update page content, menus and news posts with ease.