EmbryoCare launched its products in 2016, following the traumatic experience of its CEO as his second child was rushed to hospital with a lung defect. This sparked his idea for the world’s first insurance product focusing on the unborn child. EmbryoCare asked Above Digital to develop their brand identity, deliver their transactional online business presence, marketing and printed stationary.
Through careful scoping sessions, it was decided that a well-designed online transactional business tool was needed to collect payments and instigate direct debit agreements via Go-Cardless software. A Microsoft Umbraco framework was used to create their stylish and easy to navigate website. Aimed at 18-55 year olds, it was fully responsive so all products could be purchased via desktop, tablet and mobile devices. Above Digital also defined their social channel strategy, SEO optimisation and provided a fully editable user-friendly Content Management System (CMS).
The website was future-proofed to allow additional products to be added in the Spring, 2017. Best of all, it offers a great user experience, is jargon free and easy for mothers-to-be to choose a plan which works best for their future family.