Nü are a business startup focusing on product ‘end of life’. They manufacture biodegradable, plastic free products that degrade within years, rather than decades or even centuries. Above Digital created the #BTheChange campaign to challenge consumers to consider which products they buy and where they end up once used. The website acts as a communication hub and offers a range of compostable, plastic free, bamboo based nappies, wet wipes and women’s care products.
Users are encouraged to sign up for a free product trial and read news content written by Martin Dorey of #2MinuteBeachClean. To add to the buzz around zero waste culture, posts are pushed out to all #BTheChange social media channels where like minded individuals can discuss how we can lead more sustainable lives.
Having previously created the more product centric Nü Bamboo website, Above Digital created the #BTheChange campaign with a different aim. This was to highlight the negatives of one-use paper and waste plastics by guiding the user through separate paths depending on whether they already gave a damn or not, with responses tailored to each choice.